University of Wroclaw

Explore the Field of Tourism and Hospitality

The Tourism and Hospitality programme provides the essential knowledge and practical skills needed to thrive in a dynamic and rapidly evolving industry. Whether you are looking to enhance your expertise, transition into the sector, or refine your skills for career growth, this programme equips you with the tools to succeed in a global marketplace driven by cultural diversity, customer experience, and innovation.

Programme Overview

This programme offers a modern curriculum that incorporates the latest industry research and best practices, ensuring graduates remain competitive in an ever-changing field. Through a collaborative learning environment, students engage in team-based projects, gaining valuable insights from both professors and peers. With a strong global focus, the programme prepares students to navigate international markets and understand cultural differences.

Students will build a solid foundation in geography, management, and social sciences, enabling them to address real-world challenges in tourism and hospitality. Practical experience is a key component, with hands-on training in planning and executing tours in a European cultural setting. Additionally, students develop confidence and adaptability, essential for working in diverse and intercultural environments.

Graduates have a wide range of career opportunities in hotels, transportation, travel agencies, tour operations, marketing, and tourism research. Possible roles include hotel manager, tour operator, or marketing specialist, while those interested in academia can pursue further studies in tourism research. This programme is ideal for early-career professionals, mid-career specialists looking to upskill, entrepreneurs seeking industry knowledge to grow their businesses, and students aiming to deepen their expertise for academic advancement.