International marketing
Social sciences
Bachelor Programme
Mode of studies: 
full-time programme
4 semesters
Tuition fee: 
2500 EUR/year for students from outside the EU/EFTA.
Degree awarded: 
BA in International Relations
Application deadline: 
Friday, 14 August, 2020
Day of semester start: 
Thursday, 1 October, 2020
Credits (ECTS): 
Admission requirements: 

A high school diploma, a transcript of records showing the subjects/grades and a certificate of proficiency in English (unless the secondary education was taught in English) are required. Information on admission: www.admission.uni.lodz.pl.


A new practical field of Bachelor studies in English – International Marketing – has been created for high school graduates with a very good command of English who aspire to build their professional careers in international companies and public organizations. The curriculum consists of over 1400 hours of teaching about international and business topics set in the context of social studies. Due to the practical character of the field of studies, courses will be delivered by academic teachers with an experience of working in companies and public organizations as well as external lecturers-practitioners who are employed in international companies, consulting agencies, non-profit organizations and public institutions at the local and central levels. The curriculum of this field of studies constitutes a composition of basic courses in the field of communication and marketing as well as specialist courses having a practical character, which will enable the participants to get to know various aspects of functioning of organizations on the international market, such as brand management and marketing communication, human resources management, management in the multicultural environment. Apart from knowledge and skills acquired in the framework of courses related to marketing and management, students will be equipped with multiple additional competencies, which are extremely important from the perspective of the contemporary job market, including: social communication and the art of presentation, international negotiations, ability to solve managerial problems in a creative way, and the application of data analysis and information technologies in making marketing decisions. Moreover, the students will have an extensive traineeship in selected companies and institutions.The graduate of 1st level International Marketing can find a job in:The graduate of the International Marketing field of studies will able to find a job in various types of organizations functioning both on local and international markets, including enterprises, governmental and non-governmental institutions, public administration and media. High language competencies and business knowledge will enable to get employed at various specialist positions.