A high school diploma, a transcript of records showing the subjects/grades and a certificate of proficiency in English are required.
International Marketing has been created for high school graduates with a very good command of English who aspire to build their professional careers in international companies and public organisations.
The curriculum consists of over 1200 hours of teaching about international and business topics set in the context of social studies. Due to the practical character of the field of studies, courses will be delivered by academic teachers with an experience of working in companies and public organisations as well as external lecturers-practitioners who are employed in international companies, consulting agencies, non-profit organisations and public institutions at the local and central levels.
Apart from knowledge and skills acquired in the framework of courses related to marketing and management, students will be equipped with multiple additional competencies, which are extremely important from the perspective of the contemporary job market, including: social communication and the art of presentation, international negotiations, ability to solve managerial problems in a creative way, and the application of data analysis and information technologies in making marketing decisions. Moreover, the students will have an extensive traineeship in selected companies and institutions.