Public relations, marketing and new media
Master's Programme
Mode of studies: 
full-time programme
2 years (4 semesters)
Tuition fee: 
EU/EFTA citizens - no tuition fee; non-EU/EFTA citizens - to be announced
Degree awarded: 
Master of Arts
Scholarships available: 
Application deadline: 
Wednesday, 31 August, 2022
Day of semester start: 
Saturday, 1 October, 2022
Credits (ECTS): 
Admission requirements: 

Graduates of Bachelor’s or Master’s degree diploma studies in film and television directing
in one of the following disciplines may apply for admission to studies: film and theatre, social communication and media sciences, management and quality sciences, law, sociology, humanities, psychology, music, art or related disciplines.

In order to join the admission process, a candidate must submit a portfolio with information about:

  • completing 1st or 2nd cycle studies in a degree programme in one of the following disciplines: film and theatre, social communication and media sciences, management and quality sciences, law, sociology, humanities, psychology, music, art or related disciplines;
  • activity related to performance of creative tasks in the audio-visual industry.



The studies are an offer for people who have a Bachelor's or Master's Degree and want to strengthen their competences in the field of communication in social media, as well as expand, organize and consolidate knowledge about new tools and techniques for the use of social media. The studies will prepare in a comprehensive way to work in the era of media convergence and smooth movement in the world of digital media.

Carefully prepared program of classes allows to gain knowledge about the film workshop to the extent enabling the implementation of their own independent film, promotional and advertising or production projects, and also allows the student to acquire team management skills and creative abilities. During the course, systematic theoretical and practical knowledge about all stages and aspects of the creation of film, television and advertising works will be conveyed. Students learn technology and techniques used in the production of films and multimedia. Students not only learn the tools, but above all gain knowledge about how and in what context to use the acquired knowledge and how to measure the effectiveness of their activities.

The aim of the studies is to educate professionals in the field of digital film art, taking into account all aspects of effective communication in virtual space. After graduation, the graduate will be a specialist in visual communication, a specialist in the field of content creation in social networks, an analyst in the field of social media. Regardless of whether the graduate will run his own blog, video blog, profiles in social media, operate an online store, work in a creative agency, e-marketing department or run a company in the media industry - they will understand what is communication using modern means of communication and how to achieve business goals using digital media, as well as how to use the phenomenon of media convergence using a film and television tools.